"Better than better!" This is how Australian manufacturer of KeepCup describes its brand. When they started their business with sandwiches, salads and coffee, they looked for an alternative to disposable cups. And after findinf nothing that would satisfy their need, they created one themselves. In 2009, the first KeepCup mugs were produced and they were immediately recognized. Over time, these mugs have been nominated and won in the categories for the best design, innovation and environmental friendliness. Love of coffee, concern about nature and appreciation for good design characterizes people who buy this Australian-designed mug.